Ms. Maryanne Whelan (MSc, BAi) – Marketing & Communications Specialist
Maryanne is a highly qualified, extremely experienced marketeer. Goal-oriented and adaptable, a professional with a history of results in marketing, communications and business development combined with superior skills in strategy, planning, branding, tactical execution and mentoring. Collaborative and detail-oriented with broad industry and jurisdictional exposure, Maryanne has over 17 years’ marketing experience spanning legal, recruitment, commercial real estate, project management, professional services, education, manufacturing, construction/engineering, financial services and non-profit organisations across various international jurisdictions, most notably Ireland, Europe, The Caribbean and the Middle East. She is well versed in tapping lucrative global markets and driving growth.
Maryanne has a Bachelors degree in Languages (French & Spanish) with Linguistics and a Masters degree in International Marketing with French. She also has a CIM Post-Graduate Diploma in Digital Marketing. Maryanne is certified by both the Chartered Institute of Marketing, (CIM) UK and the Marketing Institute Ireland (MII) and is currently studying an undergraduate laws degree (LLB) with the University of London (International programmes).
Academic Achievements
- Bachelors Degree French, Spanish & Linguistics (University College Dublin, (UCD))
- Masters Degree International Marketing & French (DIT School of Marketing)
- Diploma in Digital Marketing (Chartered Institute of Marketing (CIM), UK)
- Graduate member of (and certified by) the Marketing Institute of Ireland (MII)
- Certified by the Chartered Institute Marketing (CIM), UK
- Currently studying an LLB (undergraduate laws degree) with the University of London, UK
Subject Expert
- Marketing & Business
- Communications
- Digital /Social Media
- Languages (French & Spanish)
Teaching Level:
- Primary
- Secondary
- Tertiary
- Industry
Strengths
Marketing
Business Development
Communications
Event Planning & Management
Campaign Management
Project Management
Presentations & Proposals
Branding
Client Relationships
Budget Management
Public Relations (PR)
Event Management
Team Collaboration
Social Media / Digital Marketing
*Also qualified to teach languages (French & Spanish)
Insights of Teaching Style
As a mentor in Business and Marketing for many years, Maryanne has worked at Management/Director level where her experience has led her to believe that a role as a Manager/Director is two-pronged. It’s not just about delegating work loads, it’s also about imparting knowledge, direction and leadership. It’s about education. Maryanne is an absolute advocate of the concept that as a true leader you should never ask anyone to do something that you are not prepared to do yourself first. Maryanne’s approach to her workshops is essentially about not just imparting knowledge; based on her own qualifications and experience; but also about showing her students how they can best apply that knowledge in ‘real-life’ scenarios to kick-start their own business(es) and gain competitive advantage in the industry sector and market in which they are currently operating.